Who Is Trone?

You've probably seen the posts I've done recently about cool information that Mom got at BlogPaws from Trone Brand Energy. At this point you're probably wondering, "Who is this Trone company?" Well, I'll fill you in!


Trone Brand Energy is one of the largest independent brand communication agencies in the Southeast. They are located in High Point, North Carolina. Trone Brand Energy is a full service marketing firm providing many services including: social media, advertising, design, public relations, and event marketing. They work a great deal with pet-related companies. You are probably familiar many of the companies they worth with. My favorite is GREENIES (but whose isn't?). They also work with PetArmor, Pedigree, Royal Canin, and Nutro, among others.


You can get to know more about Trone Brand Energy by checking out their website at www.tronebrandenergy.com or connecting with them on their Facebook and Twitter pages. You can also see what Trone Brand Energy is doing to work with pet bloggers by checking out Petvocate.com.


Trone Brand Energy is a great company to get to know. I hope you take the time to connect with them!


Mom was compensated by Trone to help them spread the word about the information they gathered. Honestly, this was super-good info and Mom is happy to share it for free!

What Is Important To Pet Blog Readers? More Trone Brand Energy Info!

Okay, last week we talked about who pet blog readers are. Now we need to figure out what is important to them, what they are looking for.


At BlogPaws in Salt Lake City last month, Trone Brand Energy's Amanda LeGaux gave a short presentation about a poll they conducted and came up with some great information to help pet bloggers give their readers what they really want.


Something that is really important to pet blog readers is DESIGN. The layout/design of a blog strongly impacts a reader's willingness to stay and read the content. If it doesn't look good and isn't easy to navigate, a reader will be gone in mere seconds.


Pet blog readers are interested in a broad variety of topics, but two very important ones are HEALTH AND NUTRITION. Now, those are pretty general, so the folks at Trone dug a little deeper. They found six areas that were of specific focus to readers. They are:

• DANGEROUS FOODS
• VETERINARY CARE
• HIP AND JOINT HEALTH
• EMERGENCY CARE
• ELDERLY PET CARE
• HEALTHY TREATING

Those are all great topics, but guess what pet bloggers are focusing on?

• BEHAVIORAL INTERACTION
• HUMAN-PET BOND
• SOCIALIZATION
• ABUSE PREVENTION
• FOOD INGREDIENTS
• PREVENTATIVE CARE

Amanda pointed out that we, as pet bloggers, aren't completely missing the mark. Instead, when we want to write about PREVENTATIVE CARE, we could write specifically about VETERINARY CARE, HIP AND JOINT HEALTH, or ELDERLY PET CARE. If we want to write about FOOD INGREDIENTS, we could focus on DANGEROUS FOODS or HEALTHY TREATING.

I think this is great to know! I love that my anipals and fellow bloggers read my posts, but I would like to share information with the people who are looking for it too! Of course, this doesn't mean that I will (or you should) change my blog focus, but it's important to write an occasional post about a topic readers are looking for. If I can draw in more readers by doing so, maybe they'll stick around and read the other posts I write too!


Wondering about who Trone Brand Energy is? I'll share that with you in an upcoming post too!


Mom was compensated by Trone to help them spread the word about the information they gathered. Honestly, this was super-good info and Mom is happy to share it for free!

Who Are Pet Blog Readers?

In the couple of years since Mom started my blog, she has often wondered what to help me post about. She would love to just focus on me. After all, I'm quite a handsome kitty with the most adorable belly ever! That might get a little boring though. Also, I want to spread the word about shelter kitties since I used to be one myself. I like to encourage people to adopt, volunteer, donate, and otherwise help their local shelters.


Here's the deal. Is that what pet people want to read about? Can I just put that stuff out there and hope someone is looking for that kind of information? If not, do I need to give the people what they want and try to sneak in the stuff I want to say? Luckily, Mom got some answers to my questions at BlogPaws 2012 in Salt Lake City recently. (That's why I send her!)


Mom listened to a presentation from Trone Brand Energy by my favorite GREENIES girl, Amanda LeGaux. She shared information gathered in a survey conducted in May 2012 of both pet bloggers and pet owners. Here is some of what that survey revealed:

• 42% of pet owners spend over 30 minutes each week reading/researching pet related topics

The pet owner doing all that online research is generally:

• Female
• Age 40-49
• Married
• No children at home
• Employed at least part-time
• Has a household income of at least $50k
• Is tech savvy

This information probably doesn't surprise you too much. In fact, like Mom, you can probably see yourself in many of these stats.


But where is this pet owner looking for information?

• Books-55%
• Magazines-42%
• General News Websites-39%
• Newspapers-33%

AND

• Blogs-37%

Okay, we know that pet bloggers are important to pet owners. Now what? Now we need to know how to draw pet owners to our blogs with the information they desire. Look for that information in an upcoming post with more handy info from Trone!


Mom was compensated by Trone to help them spread the word about the information they gathered. Honestly, this was super-good info and Mom is happy to share it for free!