Here's the deal. Is that what pet people want to read about? Can I just put that stuff out there and hope someone is looking for that kind of information? If not, do I need to give the people what they want and try to sneak in the stuff I want to say? Luckily, Mom got some answers to my questions at BlogPaws 2012 in Salt Lake City recently. (That's why I send her!)
Mom listened to a presentation from Trone Brand Energy by my favorite GREENIES girl, Amanda LeGaux. She shared information gathered in a survey conducted in May 2012 of both pet bloggers and pet owners. Here is some of what that survey revealed:
- 42% of pet owners spend over 30 minutes each week reading/researching pet related topics
- Age 40-49
- No children at home
- Employed at least part-time
- Has a household income of at least $50k
- Is tech savvy
But where is this pet owner looking for information?
- General News Websites-39%
Mom was compensated by Trone to help them spread the word about the information they gathered. Honestly, this was super-good info and Mom is happy to share it for free!